EYEZONE Magazine


Smartphone App Scans Pupils to Detect Concussions

The PupilScreen app uses the phone's flash to stimulate the eye and the camera than captures a three-second video, looking for signs of concussion(Credit: Dennis Wise/University of Washington)


A smartphone app that can be used on the sidelines by coaches, parents and doctors to immediately screen for concussion would be a game-changer(Credit: Dennis Wise/University of Washington)





 Nick Lavars
Severe concussions where a person is visibly shaken or knocked unconscious are obviously cause for concern, but milder ones that go undetected can also lead to dangerous health impacts down the track. A new smartphone app could prove pivotal in this area, using a mobile device’s camera to scan the pupil for telltale signs of injury on the spot.

We’ve seen a number of promising breakthroughs when it comes to detecting concussion, such as systems that track eye movements in search of symptoms and blood tests that can pick them up seven days after the incident. Knowing whether an athlete has suffered a concussion or not is important, because if left untreated it can not only lead to immediate consequences like headaches and memory loss, but further knocks to the head can pose even graver, long-term health risks.

So a smartphone app that can be used on the sideliness to immediately screen for concussion would be a game-changer, and that is exactly what researchers at the University of Washington (UW) have set out to develop. Called PupilScreen, the technology works by tracking the pupil’s response to light, something known as the pupillary light reflex, which is a technique already used to gauge traumatic brain injuries.

While this pupillary light reflex has been used to assess serious brain injuries, recent research has shown that the technique can also reveal less severe ones, such as light concussions. So looking to take advantage of this new knowledge, the UW team has developed an app that uses the smartphone’s camera, along with deep learning tools, to pick up changes in pupillary light reflex that are invisible to the naked eye.

The phone’s flash is used to stimulate the eye and the camera than captures a three-second video. Deep learning algorithms then determine which pixels belong to the pupil in each frame, and in this way track changes in pupil size across the duration of the video. Putting the app to the test, the team tried it out in a pilot study involving 48 subjects, including both healthy patients and some with traumatic brain injuries. Using the app, clinicians were able to diagnose the brain injuries with almost perfect accuracy and almost as well as a pupilometer, an expensive machine found only in hospitals.

From here the team plans to conduct a broader clinical study in the coming months that will see the app put through its paces by coaches, medical technicians and doctors. They will also look to make improvements to the system, which currently requires the phone to be placed inside a box to control light exposure, and hope to produce a commercially available system within two years. “The vision we’re shooting for is having someone simply hold the phone up and use the flash,” said lead author Alex Mariakakis. “We want every parent, coach, caregiver or EMT who is concerned about a brain injury to be able to use it on the spot without needing extra hardware.”

Source: University of Washington (newatlas.com)

Eyezone Magazine Meets the Future with ZEISS


It’s one of those awe-inspiring moments when Eyezone Magazine’s team finally bears witness to the unfolding of a promising future in optics. This dream is already reflected in “The Future of Optics” Convention where the Global Zeiss Vision Care community has met up in Berlin to try to offer the best vision possible – from the lens to virtualization, as well as, to digitized selling and all the science behind it. #Zeissfuture is the hallmark of the convention, held in September of 2017.

People from different corners of the globe flocked to breathe in some of the iconic sights of Berlin, accompanied by the hospitality and a variety of entertainment, big or small, all under the orchestration of the Zeiss team. And, of course, the experience is incomplete had the team have not gotten up close and personal with the adorable member of the Zeiss family, Pepper, the smart AI geared with all the right questions. It was a rollercoaster ride, to say the least, with a lot of VR games and new innovative optical products set to define the tomorrow-land of science and technology combined. Zeiss’ Mobile Museum offers a timeless heritage as it unveils more than 100 years of progress, highlighting the rich and century-long history of sun and light protection for the human eye, beginning with the launch of Zeiss Umbral in 1924. And thereafter, the rest is history. Plus, there’s the Zeiss Expert Area, manned by ZEISS staff, from basic clinical and scientific research, technology and innovation departments, to communication, application and product development. The Zeiss Expert Area highlights ZEISS Vision Science Lab, which features a virtual reality playground that uniquely and exclusively utilizes VR technology and a playful, entertaining set-up to make the invisible visible.

Overall, the convention is rich with innovation and discoveries, not to mention, the inspiration and relevant information from each segment and product enthusiastically shared with clients and visitors alike, such as the future trend speaker in the person of Nick Sohnemann, one of Europe´s leading experts in trend and innovation research; Zeiss EnergizeMe Spectacle Lenses; Zeiss DriveSafe Lenses; Zeiss Visuconsult, the optician’s store of the future; and, a lot more. All of these combined with the marvelous weather, astounding tourist sites and sounds, meeting with dearest colleagues, and networking with industry experts who are all passionate about further scientific developments in optics and the brighteyed future that awaits the optical scene, of which all can be made possible with Zeiss

MIDO: A Global Window into the Optics World




After consistently growing and attaining record breaking numbers year after year, MIDO eyewear show is once again gearing up to put up a spectacular exhibition which Opticians from all over the globe wouldn’t want to miss from 24 to 26 February, 2018.

In 2017, MIDO recorded 1200 exhibitors, 50,000 Sq.m of exhibition area and 55,000 entries of visiting trade people which was 5 percent higher than the entries in 2016. Despite many external factors influencing the market, MIDO continues to make detailed plans to grow and enrich the experiences of the visitors.

Mr. Giovanni Vitaloni, President of MIDO and Anfao, who comes with an experience of 30 years in the industry spoke to EYEZONE about the plans for 2018 show. He stated that MIDO has been successful because it has been able to perfectly represent the status of the market. “At MIDO, we have different areas – the Fashion District for the big multinational companies in the eyewear field, Lenses for big MNCs in Lens business, Design Lab which is dedicated to avantgarde companies. The Fair East pavilion is dedicated to all Asian manufacturing. Since the last two years, we have the area called MORE! It is a window to the future of eyewear, a place of extraordinary creativity, design and innovation, a laboratory of ideas, concepts and experiments, a meeting place for the boldest creators of “artisan eyewear”, which makes it exceptional,” said Mr. Giovanni. He further pointed out that Mido show was the only show to have grown with a new pavilion- MORE!, which is attracting a lot of visitors.

“This area is an incubator of ideas, an exclusive space for new start-ups by creative emerging designers who are selected by a special committee of experts to debut at MIDO. Another area that will be in focus in 2018 is Mido Tech. This is the world’s largest exhibition area dedicated to machinery, raw materials and components in the eyewear sector, with demonstrations of the latest sophisticated tools for manufacturing frames, crafting lenses, and for finished and semi-finished products,” he explained. MIDO works towards fulfilling the needs of every exhibitor and visitor so that every person in the optical business achieves it goals by attending MIDO. The team plans for the future but never ignores its simple but important concept of quality and details. Highlighting this point, Mr. Giovanni said, “We put into practice a plan for visitors knowledge and make them feel that they cannot miss an event like Mido. They need to live the wonder. If they are in the optical business, they cannot miss Mido; not only to buy but to come and live the experience, participate in workshops, network and return home with one good idea to develop their business. If they are optical shop owners or working in optical shops, or distributors, wholesalers, designers, or any part of optical business; MIDO is the place where they come because it’s a window on what’s happening in the world now. If you are interested in developing your private business, there is no reason why you missing Mido,” Mr. Giovanni insisted.
Open your Eyes to the Most Advanced Cosmetic Lenses


Life is art, so why not live it in colour with Creo Cosmetic lenses - a great way for contact lens wearers as well as non-wearers to instantly reinvent their look. Tawazi Trading bring you Creo, the monthly disposable lenses which are available in prescription and plano versions. They are available in 3 eye-patterns and 7 colours giving you an array of 21 variations to select from; one that matches your lifestyle, skin tone and style.

Creo, the most advanced cosmetic lenses have been created using the Fusion Technology making them one of their kind. This technology allows a synergic interaction between Hyaluronic Acid and TSP (Tamarind Seed Polysaccharide) to create an entirely natural bio-copolymer, which is inserted into the Silicon material of the contact lens.

This means that Creo Cosmetic lenses offer an increased hydrating, lubricating and protective effect with up to 42% water content. For our discerning customers this translates into comfort of experiencing moist eyes and clear vision even on long or stressful workdays with protection from harmful UV rays.

Creo Cosmetic lenses are best used with the Creo Care System (Sonic Wave Generator & Open Reload Solution) which ensures that you can enjoy a betterlooking day with regenerated lenses. The open care system is your complete lens cleaning & care system in one package. It contains the Open Reload Solution and the Sonic Wave Generator.

The Open Reload Solution is a multipurpose contact lenses care solution with the highest grade of active ingredients HA and TSP which are known for their anti-allergic and desensitizing properties. The solution also has an anti-corneal staining effect and steadily improves comfort while wearing the lenses. The Sonic Wave Generator on the other hand creates a vibration cleaning effect which ensures the effective removal of deposit build-up thus conditioning the lenses in the process while the blue light treatment allows for better disinfection.

Tawazi has been providing partners with a comprehensive portfolio of optical related products that enhance their value propositions and customers experience to maximize their ROI. A relentless focus on customer service coupled with quality European products make Tawazi the ideal partner to grow your business. Add to that a robust geographical presence across Middle East, Africa, Turkey and India; while running direct sales in UAE, Oman, Bahrain and Qatar.

Become a Tawazi partner and take world-renowned products like CREO to your customers.

opti 2018 in Munich – A Successful Start


A wonderful city, a perfectly organised trade show, and all of the industry’s important players and new products in one place: For opticians, the opti in Munich is the ideal way to start the year.

From 12 to 14 January 2018, more than 600 exhibitors will present the industry’s new products and trends at the international trade show for optics & design in Munich. Over three days, trade visitors will already find out in January what they need for a successful business year. International key players, including Luxottica, Kering, Marcolin, Safilo, Marchon, Charmant, and Cazal, as well as small design manufactories and promising start-up companies will present trends and new products for the entire upcoming year at opti. “Companies rely on opti as a premier platform to introduce new models, designs, technologies, and innovations,” says Dieter Dohr, CEO of the GHM Gesellschaft für Handwerksmessen mbH, opti’s event organiser. The trade show offers a complete overview of the entire optical spectrum from design to technology: spectacle frames, spectacle lenses, low vision, contact lenses, manufacturing equipment, technological devices, shop fittings, digital optometry, machine manufacturers and industry suppliers. This time in a total of five halls, since a part of hall B4 will be included in the trade show in addition to the previous halls C1 to C4.

With every year, opti has seen an increase in international interest from exhibitors and visitors. “opti has established itself as the most important international platform at the start of the year”, says Dieter Dohr. More than 600 companies from over 35 countries will present their new products to opti visitors in January 2018.

Trade visitors from around the globe value the special flair of opti and the many benefits it offers: the overview of new products right at the start of the year, the first-class presentation of new collections and technologies, the perfect organisation, the short journeys and easy orientation in the halls, the high quality of the exhibitors, as well as the easy and quick transportation from the fairground to the city centre. Those who want to keep going after an informative day can take the subway from the fairground to the heart of Munich’s city centre in just 20 minutes. And a free shuttle bus will bring visitors arriving by plane straight to the fairground from Munich’s airport.

 More information at www.opti.de/en.

Synergy Vision Forays into Color and Prescription Contact Lenses Market



Synergy Vision, an ophthalmology and optometry organization; focusing on vision correction, ocular aesthetics and eye care solutions, is proudly launching for the first time its unique, mystical colored contact lenses with OROS & SOLITAIRE brand in the Middle East. With unique color combination and wide range of refractive errors coverage (including, Spherical, Multifocal, Astigmatism and Astigmatism with Multifocal), Synergy Vision is presenting more options and choices for patients and the eye care practitioners.

The OROS and SOLITAIRE contact lenses is supported by the ‘Synergy Vision app’ which is a breakthrough innovation in digital media presence, allowing customers to choose the best aesthetic fit contact lens from the comfort of their homes.

Synergy Vision was envisaged with a focus of ‘clear vision for all’, by providing the best eye care solutions. Being a subsidiary of Synergy Pharma, a well-established pharmaceutical company with ubiquitous presence in the MENA region, Synergy Vision has forayed into the Color & Prescription contact lenses, Eye care solutions & Diagnostic ophthalmic products to serve the people of the GCC and MENA region.

Features of the Synergy Vision App:

The ‘Synergy Vision’ App digitally matches your selfimage to the best aesthetic fit lens.
• Customers can virtually fit and match the OROS & SOLITAIRE color lens options on their self-image thereby helping in the decision making process from the comfort of their homes.
• After selecting the best fit lens, the app further helps consumers to locate the nearest optical store where their chosen lens can be obtained.

For virtual selection of the mystical colors by Synergy Vision, Download Synergy Vision app (available in IOS store)

Focus on the Better Things in Life with Tawazi’s Presbyo Offerings


The 16th Wenzhou International Optics Fair, China (WOF 2018) organized by Wenzhou Optical Association and Wenzhou Donnor Exhibition Co., Ltd., in collaboration with Zhejiang Optometric & Optical Association, will be held on 5-7 May, 2018 at Wenzhou Int’l Convention & Exhibtion Center, China.

More than 500 exhibitors will appear at WOF 2018 to display their most fashionable and advanced products, covering about 32,000 sqm exhibiting area and are estimated to attract more than 15,000 visitors from all over the world.

WOF 2018 will present quality products and highly competitive technology in optics industry, such as sunglasses, sports spectacles, reading glasses, lens & optical blanks, glasses frames, glasses cases & accessories, lenses manufacturing & processing machineries, raw materials for glasses, view tester, instruments for optometry & ophthalmology, contact lens & ophthalmic products, optical electroplating equipments & corresponding materials, glasses retail stores, glasses store fittings & furniture, chain glasses enterprises, etc.

WOF has a high reputation within the industry as a venue where optical manufacturers and foreign trade reap high benefits. Thanks to its regional advantage, WOF attracts exhibitors from 4 China Glasses Production Bases (i.e. Wenzhou, Danyang, Shenzhen and Xiamen), as well as China Glasses Spare Parts Production Base – Yuhuan, China Sunglass Manufacturing Cluster – Linhai, China Glasses Packing Manufacturing Cluster – Xinhe and Home town of Glasses –Yingtan. Meanwhile, Wenzhou (Ouhai District) is titled as “National Glasses Foreign-trade Reform & Upgrade Demonstration Base” with an annual exportation value of nearly 800 million USD.

Furthermore, the organizer provides 3-Day Free Hotel during the Fair to encourage & attract more overseas visitors to attend the fair to meet more manufacturers directly and find new products with competitive price and good quality.

For more info, please contact Ms. Lacey at optics@ donnor.com or visit www.opticsfair.com.

100% Support for Blind Walk
100% Optical event director, Nathan Garnett with Founder of VisionBridge, Julian Jackson.




The UK’s largest optical event, 100% Optical, has pledged its support for the Big Blind Walk 2018, in collaboration with VisionBridge, to help stop sight loss in its tracks.

Promising a bumper gathering for its “fabulous fifth anniversary” at London Excel on January 2729, 2018, the show will help raise awareness of life changing eye research.

Founder of VisionBridge, Julian Jackson said: “Sadly, eye research is one of the best kept secrets in the UK, despite all the impressive breakthroughs and developments over the last 50 years but with the help of 100% Optical, we hope to change this. “100% Optical is the place where eye health innovation begins. It pulls the optical profession together and represents the very best in education for optometry and ophthalmology.”

 Sponsored by 100% Optical and Second Sight and supported by official partner National Eye Research Centre and a range of organizations with an interest in sight loss and eye health, the 1,000 mile walk from Land’s End to John O’Groats commences on 29 April for seven weeks and aims to raise awareness and understanding of sight loss, promote eye research and create a new fund for translational research. Visit bigblindwalk.com to join the walk through your home town or make a donation.

100% Optical event director, Nathan Garnett said, “We want to support and enhance the optical sector and this is the perfect cause for us to champion this year. The show is more than just an industry event, it has always aimed to provide a thought leadership platform and influential “voice” for eye health innovation.

“It’s really shaping up to be our best year yet, which is bound to have a great impact on the awareness of VisionBridge and boost support for the Big Blind Walk. We’re really looking forward to donning our walking shoes to join in next April too.”

100% Optical works in partnership with the Association of Optometrists and is Europe’s fastest growing optical event, set to attract over 8,000 UK and international visitors. Renowned for its buzzing atmosphere, 100% Optical offers a positive visitor experience, created by the bustling exhibition floor, fashion shows, interactive workshops, world class education programme, learning hubs, design competitions and the central bar.

100% Optical is the trade event for all optical professionals. The show first took place in 2014 and works in partnership with the Association of Optometrists.

Visit www.100percentoptical.com

Zwim Goggles Bring HUD Tech to the Pool

Zwim is currently the subject of a crowdfunding campaign(Credit: Zwim)





In recent years, we’ve seen electronically-augmented goggles that allow swimmers to monitor their heart rate, and to stay on course when swimming outdoors. Well, Zwim goggles are claimed to go quite a bit farther. They feature an actual Google Glass-like head-up display (HUD), that tracks the same sort of data as a swimmer’s sports watch.

Conceived by triathlete Taegoo Kang, Zwim’s display unit incorporates a six-axis accelerometer, along with an optical sensor that measures the wearer’s pulse via the skin on their temple. These and other electronics allow it to keep track of things such as lap time, lap count, total elapsed time, heart rate and calories burned.

Data is displayed on a small screen that appears on the right-hand side of the wearer’s vision. By tapping a button, they can switch between different data sets on that screen, plus they can choose how much data is displayed – the screen can be divided from one to four sections, each one displaying a different stat.

When the user gets out of the pool, they can sync Zwim with an app on their smartphone, allowing them to save and share all of their data. One charge of the lithium-ion battery should be good for about four hours of use. Additionally, the actual goggle lenses themselves detach from the display unit, and can be replaced separately when they wear out.

So, if swim watches exist already, why bother? Well, the big selling feature of Zwim is that it allows users to keep track of everything without having to stop swimming – they just glance into their peripheral vision. Additionally, it’s claimed to be better at detecting the changes in direction which indicate that one lap has ended and another has begun. Kang and his team have turned to Indiegogo to fund production of Zwim goggles, where a pledge of US$199 will currently get you a set. The planned retail price is $395, with replacement lenses going for about $15.

Source: Indiegogo (newatlas.com)

تطبيق لأجهزة الهواتف الذكية يمسح حدقة العين للكشف عن ارتجاج الدماغ

يستخدم تطبيق "بيوبل سكرين" فلاش الهاتف لتحفيز العين ثم تلتقط الكاميرا فيديو لمدة ثلاث ثوان باحثة عن علامات عن ارتجاج في الدماغ. ( بعدسة دينيس وايز/ جامعة واشنطن)



نيك لافارس
من الواضح أن ارتجاجات الدماغ الشديدة التي يمكن أن تسبب لمن يصاب بها رجفة أو فقداناً في الوعي، هي سبب يدعو للقلق، لكن بإمكان ارتجاجات الدماغ الأخف وطأة والتي لا يتم كشفها أن تؤدي إلى آثار صحية خطيرة في نهاية المطاف، ويمكن لتطبيق جديد على الأجهزة الهاتف الذكية أن يكون بالغ الأهمية في هذا المضمار حيث يستخدم كاميرا الجهاز المحمول لمسح حدقة العين للبحث عن علامات ضرر ذات مؤشرات عالية على الفور.

لقد شهدنا عدداً من الانجازات الواعدة عندما يتعلق الأمر بالكشف عن ارتجاج الدماغ، مثل تلك الأنظمة التي تتتبع حركات العين بحثاً عن الأعراض وتحاليل الدم التي يمكن أن تكتشف تلك الأعراض بعد سبعة أيام من الحادث، ومن المهم معرفة ما إذا كان الرياضي قد عانى من ارتجاج دماغي أم لا، لأنه إذا تُرك دون علاج فإنه لا يمكن أن يؤدي فقط إلى عواقب فورية مثل الصداع وفقدان الذاكرة ولكن من شأن المزيد من صدمات الرأس التي يتعرض لها أن تشكل مخاطر صحية وخيمة وطويلة الأمد.

لذلك فإن تطبيق الأجهزة الذكية الذي يمكن استخدامه بسهولة للبحث بشكل مباشر عن ارتجاج الدماغ سيغير الوضع إلى حد كبير، وهذا هو بالضبط ما يقوم الباحثون بتطويره في جامعة واشنطن، حيث تعمل هذه التقنية بواسطة تتبع استجابة حدقة العين للضوء وهي معروفة باسم منعكس الضوء الحدقي وهي تقنية تم استخدامها مسبقاً لقياس إصابات الدماغ الرضية.

في حين أن منعكس الضوء الحدقي قد استُخدم لتقييم إصابات الدماغ الخطيرة، فقد أظهرت الأبحاث الحديثة أن هذه التقنية يمكن أن تكشف أيضاً عن إصابات أقل منها حدة مثل ارتجاج الدماغ الخفيف، لذلك وللاستفادة من هذه المعرفة الجديدة، طوّر فريق جامعة واشنطن تطبيقاً يستخدم كاميرا الأجهزة الذكية مع أدوات الذكاء الاصطناعي لالتقاط التغييرات في منعكس الضوء الحدقي التي تكون غير مرئية للعين المجردة.

كما يُستخدم فلاش الهاتف لتحفيز العين ثم يمكن للكاميرا أن تلتقط فيديو لمدة ثلاث ثوان، ثم تقوم خوارزميات الذكاء الاصطناعي بتحديد وحدات البكسل التي تنتمي إلى الحدقة في كل إطار وبهذه الطريقة تقوم بتتبع التغييرات في حجم الحدقة عبر الفترة الزمنية للفيديو، وقد جرب الفريق الذي قام بوضع التطبيق قيد الاختبار الجهاز على48 شخصاً في دراسة تجريبية شملت كلاً من الأشخاص الأصحاء والمرضى المصابين بإصابات رضية في الدماغ، وباستخدام هذا التطبيق يستطيع الأطباء السريريون تشخيص إصابات الدماغ بدقة مثالية تقريباً تماماً مثل تلك التي يوفرها مقياس الحدقة وهو جهاز باهظ الثمن يوجد فقط في المستشفيات.

ومن هنا يخطط الفريق لإجراء دراسة سريرية أوسع في الأشهر المقبلة بحيث سنرى المدربين والأطباء والفنيين الطبيين يضعون التطبيق موضع الاختبار، كما أنهم سيضعون نصب أعينهم إدخال تحسينات على النظام، حيث يتطلب الجهاز حالياً وضع الهاتف داخل صندوق للتحكم في التعرض للضوء، ولكننا نأمل أن ننتج نظاماً متاحاً تجارياً في غضون سنتين.

يقول المخترع الرئيسي أليكس مارياكاكيس: "إن الرؤية التي نتطلع إليها تتمثل ببساطة في استخدام الأشخاص للجهاز من خلال إمساك الهاتف واستخدام الفلاش، ونحن نريد من كل الآباء والأمهات أو المدربين أو مقدمي الرعاية أو فنيي الطوارئ الطبية القلقين بخصوص الإصابات الدماغية أن يكونوا قادرين على استخدامه على الفور دون الحاجة إلى أجهزة إضافية."

المصدر: جامعة واشنطن
نظارات زويم الواقية تجلب تقنية العرض الرأسي "HUD" إلى حمام السباحة
  بن كوكسوورث
في السنوات الأخيرة، شهدنا اختراع نظارات واقية مزودة بتقنية الكترونية عالية تتيح للسباحين مراقبة معدل ضربات قلوبهم وتساعدهم على المحافظة على المسار الصحيح أثناء السباحة في الهواء الطلق، ويبدو أن نظارات زويم الواقية تذهب إلى أبعد من ذلك بقليل، حيث تتميز هذه التقنية بعرض رأسي HUD بالشكل الواقعي مثل نظارات (غوغل غلاس) والتي تتتبع نفس نوع البيانات المستخدمة في ساعة السباحين الرياضية.

صُمّمت وحدة العرض في نظارات زويم من قبل الرياضي تيغو كانغ الذي يمارس ثلاث رياضات، وهي تضم مقياس تسارع ذو ستة محاور، جنباً إلى جنب مع جهاز استشعار بصري يقيس نبض مستخدمها عبر جلد الصدغ، بالإضافة إلى قطع الكترونية أخرى تتيح للنظارات تتبع الأشياء مثل وقت دورات السباحة وعددها وإجمالي وقت السباحة ومعدل ضربات القلب والسعرات الحرارية التي يتم حرقها.

تُعرض البيانات على شاشة صغيرة تظهر على القسم الأيمن من النظارات، وعن طريق النقر على زر، يمكن لمستخدم النظارات التبديل بين مجموعات البيانات المختلفة على تلك الشاشة، بالإضافة إلى أنه يمكن إختيار كم البيانات المعروضة كما يمكن تقسيم الشاشة من قسم واحد إلى أربعة أقسام، بحيث يعرض كل قسم معلومات مختلفةً.

وعندما يخرج المستخدم من حمام السباحة، يمكنه مزامنة نظارات زويم مع تطبيق على هاتفه الذكي، مما يتيح له الفرصة لحفظ ومشاركة جميع بياناته الخاصة.

ويمكن لبطارية الليثيوم أيون المشحونة لمرة واحدة الاستمرار في حالة عمل جيدة لمدة أربع ساعات، وبالإضافة إلى ذلك، فإن عدسات النظارات الواقية الفعلية تكون منفصلة عن وحدة العرض، ويمكن استبدالها على نحو منفصل في حال تلفها.

لذلك إذا كانت ساعات السباحة موجودة سابقاً فلم نتكبد عناء استخدام شيء أخر؟ إن ميزة البيع الكبرى لنظارات زويم تأتي من أنها تتيح للمستخدمين تتبع كل شيء دون الحاجة إلى التوقف عن السباحة، إذ عليهم فقط إلقاء نظرة على الجزء المحيطي لمعرفة كل المعلومات، وبالإضافة إلى ذلك، تعتبر النظارات ذات أداء أفضل بالنسبة لرصد تغييرات الاتجاه الأمر الذي يشير إلى نهاية دورة واحدة من السباحة وبداية دورة أخرى.

لجأ كانغ وفريقه لشركة إنديغوغو لتمويل إنتاج نظارات زويم، حيث يمكن شراء النظارات 199مقابل دولاراً أمريكياً فقط ، ويبلغ سعر التجزئة المخطط له 395 دولاراً أمريكياً، كما يبلغ سعر العدسات البديلة حوالي 15 دولاراً أمريكياً.

المصدر: شركة إنديغوغوnewatlas.com



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