Keeping your eyes healthy this holiday

Seasons greetings! As the weather gets colder everyone gets busy. Your eyes have to last you a lifetime, so taking care of them is incredibly important. Your lifestyle can cause significant strain on your eye health and can have a harmful effect on your sight, especially as you grow older. Here are some Tips to take good care of your eye health…
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Decorative contact lenses: A horror story

Wouldn’t it be cool to have vampire eyes for Halloween? Or deep violet eyes to match your purple sweater? How about your favorite sports team’s logo on your eyes just for fun?

You can have all of these looks with decorative contact lenses (sometimes called “fashion,” “costume,” or “colored” contact lenses). These lenses don’t correct vision—they just change how your eyes look. But before buying decorative lenses, here’s what you should know. Read more

100% Optical is back with a bang

100% Optical 2018, Excel, UK

Drawing in over 8,000 UK and international visitors, one of the most talked about events, 100% Optical, is again on its way to give manufacturers, distributors, and suppliers a perfect platform to launch new products and increase brand awareness within the optical market. Running on its fifth year in 2018, the show’s growing exhibitor line-up includes some of the market leaders returning to the show, plus the famed catwalk flashing the hottest frame fashion styles and latest product innovations for 2018. Read more

Götti introduces new sales rep to the Middle East

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Götti Switzerland introduces its new sales team member for the Middle East, Mr. Tarek Saoub. As sales representative for Gotti’s eyewear collections in the region, Mr. Saoub will showcase the new Götti Dimension Collection, the hyperprecise 3D printed glasses made in Switzerland. He will also launch Götti’s Perspective Collection, the reinvented, minimalist, and progressive rimless glasses. Gotti’s pure and linear design are fit for those who strive toward the style principle of reduction as its glasses embody authenticity in everyday life. Read more

14 Dos and Don’ts Every Contact Lens Wearer Should Know

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Here are some safety tips you should follow if you wear contact lenses.


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  1. Get regular eye exams to assure the continued health of your eyes.
  2. Always have a back-up pair of glasses with a current prescription in the event that you have problems with your contact lenses.
  3. Always ask your eye care professional before using any medicine or using topical eye products, even those you buy without a prescription. Some medicines may affect your vision or irritate your eyes.
  4. Ask your eye care professional about wearing glasses or contact lenses during sports activities to minimize your chance of injury.
  5. Apply cosmetics after inserting lenses and remove your lenses before removing makeup.
  6. Apply any aerosol products (hairspray, cologne, and deodorant) before inserting lenses.
  7. Always inform your employer if you wear contact lenses. Some jobs may require the use of eye protection equipment or may require that you not wear lenses.
  8. Follow and save the directions that come with your lenses. If you didn’t get a patient information booklet, request one from your eye care professional or look for one on the manufacturer’s website.
  9. Replace contacts as recommended by your eye care professional. Throw away disposable lenses after recommended wearing period.


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  1. Sleep in daily wear lenses because it may increase your chance of infection or irritation.
  2. Purchase contact lenses from gas stations, video stores, record shops, or any other vendor not authorized by law to dispense contact lenses. Contact lenses are medical devices that require a prescription.
  3. Swap contact lens with another person. Swapping provides a way to transfer germs between people. Contact lenses are individually fitted. Incorrectly fitted lenses may cause permanent eye injury, infection and may potentially lead to blindness.
  4. Smoke. Studies show that smokers who wear contact lenses have a higher rate of problems (adverse reactions) than nonsmokers.
  5. Swim while wearing contact lenses. There is a risk of eye infection from bacteria in swimming pool water, hot tubs, lakes and the ocean.


(Adapted from original article, “Everyday Eye Care”, retrieved from the FDA website on March 8, 2017).

New optical business directory hits the web

Eyezone Blog-Optiguide launchKuwait: EYEZONE Magazine, the first optical magazine in the Middle East, has launched a comprehensive online directory called Eyezone Optiguide. It covers a whole gamut of data relevant in building optical business transactions such as a company’s basic info plus its overview, contact details, route maps, brand and product features, images, and videos, in addition to a plethora of upcoming optical shows and latest industry news. The directory has gone live on January 26, 2017 and can be accessed at

Aside from housing company basic portfolios and brand presentations, Eyezone Optiguide also publishes a chunkful of recent happenings within the optical market and are available in a straightforward, easy to use platform and search capabilities. The site serves as a helpful resource for companies in search for their ideal clients.

The listing is categorized as follows: frames and sunglasses, kids’ eyewear, ophthalmic lenses, clear and colored contact lenses, equipment, accessories, and decor. Moreover, the site offers an All In One Map for quick location-based lookup and a Help Center detailing the how-tos of the site. Eyezone Optiguide is also accessible on mobile devices and is surely promising to become a gold mine of optical business essentials worldwide.


Novelty eyewear: from strange to stardom?

Don’t we all love unusual gifts? Well, at least some of us do and couldn’t forget that funny propeller cap, or the chattery teeth, or even the not-so-grouchy Groucho glasses. These nostalgic uber-popular retro novelty items continued to rise to popularity that they passed on their artsy genes into the world of today despite their strange look. And speaking of Groucho glasses, which one of these odd and peculiar eye-wearables do you think will rise to stardom like the rest of the trendsetters out there? Let’s find out.

HB Eyeglasses

The pen is not as mighty anymore because this pair of HB eyeglasses is not your usual eye best friend but can also become your writing companion drawn from a weird perspective.

Crown Sunglasses

Ok. We get it. You want to be king of specs. Do wear one of these and go ahead, flaunt that royal flair at children’s parties. Just try not to get decrowned while playing with toddlers.

Dollar Sunglasses

This a-dollar-an-eye pair of glasses looks so fantastic that, methinks, it would give the designers of some of the other novelty items a run for their money.

Straw Eyewear

Now, can we drink to these super cool frames made out of swirling straw? Obviously, we can! Feeling thirsty?

Massive overseas visitors turnout for WOF 2016

Eyezone-WOF-2016The recently concluded 14th Wenzhou Int’l. Optics Fair, China, also known as, WOF 2016, was met with great success. According to the organizers, the total on-site transaction reached 110 million, a 10% increase compared last year. During the three-day exhibition, over 14,160 professional buyers visited the fair including an estimate of 1,000 overseas visitors from India, Korea, US, Hong Kong, Pakistan, Japan, South Africa, the Philippines, Italy, Canada, etc. The number of foreign visitors inflated and exceeded last year’s count, totaling a 22.15% increase.

Eyezone-WOF-2016As one of the top three professional optical fairs in China, WOF 2016 occupied an exhibition area of 25,000 sqm which was expanded by 25% from last year. Over 400 exhibitors from Korea, Hong Kong, Taiwan, Beijing, Shanghai, Canton, Shenzhen, Xiamen, Dongguan, Wuxi, Zhenjiang, Xingtai, Jiaxing, Taizhou, and Wenzhou appeared in the fair with exhibits covering finished glasses, equipment, raw materials, accessories, package, lens, etc. Potential buyers, along with thousands of professional buyers, attended the fair to arrange business deals and negotiations on-site.

Meanwhile, WOF also landed on the list of the 2016 Important International Exhibitions in Wenzhou, while winning in the Zhejiang Top 10 Brand Exhibitions.

Read the full report on WOF 2016 in the upcoming issue of EYEZONE Magazine.

Rihanna crafts Star Trek inspired sunglasses



It’s been entirely work, work, work, work, work for Rihanna since the Secret Garden IV campaign as she crafts Dior sunglasses with pure lines and futuristic accents in a range of metalized colors and strong 80s vibes. Simply named “Rihanna”, the collection replicates La Forge’s shades, minus his ocular implants. The House of Dior ambassadress says the sunglasses will hit the stores in early June, and will include six variations: silver, pink, blue, green, and red, plus a 24-karat-gold-plated variation.