Keeping your eyes healthy this holiday

Seasons greetings! As the weather gets colder everyone gets busy. Your eyes have to last you a lifetime, so taking care of them is incredibly important. Your lifestyle can cause significant strain on your eye health and can have a harmful effect on your sight, especially as you grow older. Here are some Tips to take good care of your eye health…
Read more

To lead research project for Trachoma Elimination IAPB

The London School of Hygiene & Tropical Medicine is to lead a major new research project that aims to accelerate the elimination of trachoma. The International Agency for the Prevention of Blindness (IAPB) is an alliance of civil society organisations, corporates and professional bodies promoting eye health through advocacy, knowledge and partnerships.
Organisation: IAPB
Read more

Marcolin Group and Rivoli Group sign a joint venture in the Middle East

Eyezone Blog-Giovanni Zoppas, CEO Marcolin Group


Marcolin Group, a worldwide leading eyewear company, announced today to have signed a joint venture agreement with Rivoli Group, one of the largest luxury retailers in the Middle East area.

The JV, named Marcolin Middle East, is 51% owned by Marcolin Group and its headquarters will be based in Dubai in the United Arab Emirates. It will distribute the eyewear collections of the Marcolin’s brand portfolio: Tom Ford, Balenciaga, Ermenegildo Zegna, Montblanc, Roberto Cavalli, Tod’s, Emilio Pucci, Swarovski, Dsquared2, Diesel, Just Cavalli, Kenneth Cole, Timberland, Guess, Gant, Harley-Davidson, Marciano, Skechers and Web. Read more

New optical business directory hits the web

Eyezone Blog-Optiguide launchKuwait: EYEZONE Magazine, the first optical magazine in the Middle East, has launched a comprehensive online directory called Eyezone Optiguide. It covers a whole gamut of data relevant in building optical business transactions such as a company’s basic info plus its overview, contact details, route maps, brand and product features, images, and videos, in addition to a plethora of upcoming optical shows and latest industry news. The directory has gone live on January 26, 2017 and can be accessed at

Aside from housing company basic portfolios and brand presentations, Eyezone Optiguide also publishes a chunkful of recent happenings within the optical market and are available in a straightforward, easy to use platform and search capabilities. The site serves as a helpful resource for companies in search for their ideal clients.

The listing is categorized as follows: frames and sunglasses, kids’ eyewear, ophthalmic lenses, clear and colored contact lenses, equipment, accessories, and decor. Moreover, the site offers an All In One Map for quick location-based lookup and a Help Center detailing the how-tos of the site. Eyezone Optiguide is also accessible on mobile devices and is surely promising to become a gold mine of optical business essentials worldwide.


Eyezone Institute of Opticianry: An Overview


EYEZONE Blog-Eyezone Institute of Opticianry-Dr-Nezar-Damati

Broadly speaking, Eyezone Institute of Opticianry provides optometry training programs and continuing education programs that meet professionals’ needs. It has aimed to improve skills and opportunity, as well as, created positive attitude in achieving individual and organizational goals.

Eyezone Institute researchers classified the optometric industry into four main areas to supply and support the education levels in each area, thus, each area has so many education and training sessions and courses available to deliver to attendees and students. Such areas are the following:

  • Clinical and technical area

This area can provide the appropriate clinical atmosphere to the patients. Many studies, researches, and innovations rapidly come through in this area. We should catch up with fellows and acquire as possible as we could, otherwise, performance of practice can be left behind.

This area has so many educational programs and materials that can enhance and improve their technical skills for better eye care performance as well as:

  1. Best method of refraction technique practices
  2. Effective contact lens fitting
  3. Scleral contact lens fitting techniques
  4. Low vision aids and rehabilitation
  5. Pediatric optometry clinic

  • Customer service in optometric industry

In this zone, the customer is expected to receive both clinical and commercial services professionally, and to meet and gather these services, Eyezone developed and customized appropriate training programs to achieve companies and organizational goals, as well as:

  1. Effective customer service and communication skills
  2. Time management
  3. Mini MBA in practice

And a variety of soft skills training programs which can be made available upon needs and assessment.

  • Orientation training program

For newly hired people and newcomers:

  • Management and leadership training courses

For supervisory and managerial position

And numerous soft skills programs customized for optometric industry business practices.

In addition:

  1. Mini MBA practices in optometric practices
  2. Using effective marketing mix elements in optical products
  3. Effective customer service and communication skills
  4. Time management, conflict resolution, teamwork, and team leadership and so many other training programs that can meet companies and peoples’ needs to improve their performance.

Eyezone Institute of Opticianry has modules of evaluations and assistance to understand and focus on the proper training needs and materials.

About the Author

Eyezone Institute of Opticianry, Executive Director, Dr. Nezar Damati

Dr. Nezar Damati, OD MDA CIPT, Executive Director at Eyezone Institute of Opticianry and Private Training, is an ABO-NCLE-accredited speaker and educator. He is an Associate Member of the International Association of Contact Lens Educators (IACLE) and has conducted advanced training courses in optometry at various establishments, institutes, and organizations across the Middle East.

Original article was first published in Eyezone Institute of Opticianry’s e-Newsletter, Issue No. 2 dated October 2015. URL: